A game changing management system that leads customer to come again
By redesigning the Inventory Engine (IE) interface and elevating user experience, we were able to significantly reduce wait times and drive sales growth.
The Challenge
How can we streamline the visualization of multiple variables, helping operators gain a clearer understanding of bookings to efficiently plan for and manage table reservations at the venue?
Scenario
At GolfIn, wait times can reach over three hours due to the multiple booking channels for large events, small events and walk-in reservations. The complexity of managing this inventory is evident and it was significantly hindered by relying on Excel spreadsheets that generally causes data integrity issues.
Opportunity
1
Transforming Inventory Engine (IE) into a user-friendly scheduling app
By designing a tailored platform to solve the specific GolfIn team needs, we ensure a seamless management experience that help not only booking time but also data integrity.
2
Highly reduce customer waiting time, Increasing visit time
By enhancing the GolfIn staff user experience while booking, also impacts the customer waiting time, turning into more visits in the same time and more customers.
Digital Approach
Enhanced data visualization
Icalia Labs extended the development capability of GolfIn by creating the Inventory Engine (IE) from scratch.
- Incorporated modern and clear iconography and color coding
- Implemented date navigation in a calendar format.
- Developed a comprehensive search bar functionality.
- Added features for locking and highlighting reservations.
- Provided filtering options for event and reservation status.
Easy reservation management
The improved platform, enhanced the bays (where the customers play) management by implementing features that a shared spreadsheet could no offer.
- Included activity-based refresh to keep data current.
- Enabled intuitive editing of multiple bays with enhanced data visualizations.
Outcome
The redesigned Inventory Engine (IE) was the first step in GolfIn's long-term system modernization plan, resulting in:
Improved data integrity
The platform features helped the GolfIn to maintain always fresh data, making reservations easy while avoiding customer overlaping.
Increased customer satisfaction
By simplifying the bay management of reservations, we achieve to reduce the customer waiting time, turning visits into more profit.
Development in record time
Our joined team design workshop quickly aligned product goals and initial prototype, ultimately leading to the delivery of a revamped user interface in just 4 months.
